En Route to Prom

Laura - 2019 Prom Dress Collection
Credit: Laura Canada

With prom season around the corner, high school girls everywhere are getting ready to start the next chapter of their lives. The shopping frenzy in search of the perfect dress will soon begin.

Laura Canada has once again vowed to make their night a memorable one, thanks to its line of dresses specially curated for the occasion. By offering a wide selection of styles and sizes, there is no doubt that graduates will one by one, find the dress of their dreams.

The 2019 Prom Campaign

If prom marks the end of an era—a rite of passage of sorts, from adolescence to adulthood—it also represents the beginning of an exciting new adventure. To channel the ease of that carefree feeling, the Laura campaign images where shot under warm California rays and display confident young women, ready to discover the world and enjoy every moment.

The smiling faces featured in the photos are the ones of Canadian influencers Elody Petit, Jessica Gaudet, and Stephanie Ahn, to represent all divisions. They wear three enchanting styles with flared silhouettes and intricate details, as a preview of what the collection has to offer.

Laura - Young women take pictures while sitting on a car - 2019 Prom Dress Collection

The campaign inspired by the return of vintage Polaroid cameras carries its name, Capture the memories, very well. Since prom only comes once in a lifetime, Laura is committed to helping new graduates create lasting memories of this special experience by providing dresses that live up to their expectations.

Enter the Contest

To keep the magic of prom going after it’s over, a contest to win a trip for two to Santa Monica is taking place at all of our locations. To enter visit any Laura or Melanie Lyne store and strike a pose in your future prom dress (or stay in your everyday wear, to maintain the element of surprise the night of), and post the photo to Instagram with the hashtag #capturethememories.

On that note, to the prom!

Discover the collection


Adapted from French by Jonelle Larouche


Written by Jessica Paquin

Whenever anyone in Jessica’s entourage needs fashion advice, they go straight to her. As an active feminist, (fighting for women and not against men) Jessica is also known for being involved in her community. A self-proclaimed part-time geek, she’s an expert in dad jokes—a talent she was graced with through genetics—loves Japanese animated films, and is obsessed with adorable animal videos.

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